About Us

The Dirt was founded to change the way you feel about your daily routine. 


Many of us don't take the time out of our day to treat ourselves well. Once upon a time neither did we but  a smart person once said "you should treat yourself like someone you really care about" pretty good advice if you ask us. So we set out to change our daily routine. We ditched all our toxic personal care products, and started a natural oral care routine of brushing with toothpowder, flossing with silk, scraping our tongue and oil pulling.

It worked, our dentists were stunned at our great oral health and it inspired a business... The Dirt was born.

We make products that are all naturalwell designedeffective and most importantly delicious!

Why does it matter if a product is beautiful and delicious? Because you'll want to use it! If you want to use it, you'll enjoy taking care of yourself more, and if you enjoy taking care of yourself you'll do a better job of it, and if you do a better job of it you'll feel better, and if you feel better you'll like taking care of yourself, and if you like taking care of yourself you'll be happier... see where we're going here?

We use only natural, effective ingredients like:

  • Essential oils
  • Bentonite clay
  • Myrrh 
  • Coconut oil

We never use fillers, artificial ingredients, soy or anything else you wouldn't want to eat.

All of our toothpowders, toothpastes, mouthwashes, lip balms, and breathsprays are made right here in the USA, we're proud to help create jobs in our local community.

In a world full of amazing natural ingredients, why settle for ‘good enough’? We strive for best, so we made the best... and you deserve the best! 😉

Turn your daily routine into a self-care ritual.

Your body is a temple after all...


Meet our Founder

I want to change our morning routine into a self care ritual.

We are gifted these amazing human bodies for our short trip around the sun, when we take care of ourselves we are showing our appreciation for this amazing opportunity we are given.

By changing our routines into a self-care ritual, we are fundamentally changing our experience of reality into one based around a pleasurable, luxurious, engaged human experience.

As a long time practitioner of the paleo lifestyle, I noticed something about my favorite natural products... many used ingredients that were highly processed, questionably safe and just seemed ‘green washed’.

I felt really let down. Using the principals of the paleo lifestyle - a ‘whole foods’ life style based on clean eating and high nutrients - I drew inspiration from my passion for studying traditional beauty secrets from around the world to craft high quality, beautiful and natural products for women, men and kids too.”

- Founder, Shannon Drake 

Want to know what The Dirt Founder, Shannon Drake's oral care routine looks like? What her favorite Dirt product is? Or perhaps the most burning question... is she a cinnamon or mint person? Check out this Q & A to learn more about our Founder!